For Immediate Release

....It Store hires The James Gang to plug whoopee cushions

TORONTO, September 24, 1996 -- The ....It Store, Canada's leading novelty and gift retailer with 45 stores across Canada, has launched an "In-your-face" assault on the WWW. The website features original animations, random home page, Joke o' Minute, guestbook, sound effects plus a searchable database of ....IT products and franchise information. Plans are under way to incorporate Smell ....IT tm technology on the ....It Store website, following Internic approval.

"We've got to go on the WWW with our strengths: rubber chickens, plastic barf and whoopee cushions." Jack Green, CEO, ....It Store

The James Gang Advertising Inc. (est. 1989) a leading Canadian webdesign firm was entrusted with the formidable task of bringing ....IT onto the web. The James Gang specializes in multimedia websites using the latest art and technology (eg. animations, shockwave, secure transactions, java, Apple QTVR, sound effects).

See two popular animations from the It Store website:
1. Lovers page
2. Happy Birthday Greeting

Responses posted on the ....It Store site guestbook have been vocal:

I laughed, I cried, as tears of enjoyment ran down my face, and I knew that life would never be the same as it was, before I met.......IT!
Lord Byron Miecznikowski
Downtown Toronto, ONT. Canada - Monday, September 02, 1996 at 05:13:45 (Canada/Eastern)

Wow! You guys rock !!!!
Heather Macmichael
Dartmouth, NS CANADA - Sunday, September 22, 1996 at 19:44:25 (Canada/Eastern)

I think that you have made the funniest web page ever it made me laugh...
That's a good thing :) and I love your store because you have a lotta funky stuff ;) /tammy
Tammy
toronto, ont. canada - Saturday, September 21, 1996 at 01:43:07 (Canada/Eastern) - 30 -

For information:
Franke James, MFA
The James Gang Advertising Inc.
(416) 256.9166

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